Operator Origin Story
Built by agency operators,
for agency operators.
We’re a crew of strategists, creative directors, and client partners who spent a decade stitching tools together. Crittiks is the operating system we wished existed — so we built it.
“Time is the new creative currency. Our mission is to protect it.”
Operator DNA
Led by agency operators who have scaled studios, service brands, and venture teams across continents.
Proof-Powered
Every workflow is battle-tested inside live client environments before it ever ships to customers.
Purpose-Built OS
One platform to centralize approvals, campaigns, finances, and communities for modern creative businesses.
How Crittiks came to be
Crittiks began with a simple observation — digital teams were drowning in tabs, tools, and tasks. Client approvals, content workflows, and community management had become a maze.
So we built one roof to bring it all together. From projects to posts, feedback to final approvals — Crittiks is designed to save time for digital people and give them back creative flow.
No more chasing messages across apps. No more waiting for client replies. Just clarity, structure, and speed — everything an agency needs to scale with ease.
Time is the new creative currency.
Our mission is to protect it.
What drives us forward
The vision and mission that guide everything we build for the creative economy.
Our Vision
To become the operating system for the modern agency — empowering every digital team to manage clients, creators, and communities effortlessly under one platform.
Our Mission
To help agencies and freelance managers save time, reduce friction, and increase productivity through intelligent, human-centric tools that make collaboration seamless and approvals faster.
Meet the Team
The people behind Crittiks — building the future of agency operations.
Don Hett
Founder & Chief Visionary Officer
Don is the visionary behind Crittiks, steering the strategic direction and ensuring the platform evolves as a comprehensive operating system for digital teams. Don is a serial entrepreneur and founder of the 6SILO Group — a venture studio building purpose-driven, proof-powered brands across Mar tech, sustainability, and commercial services. With over a decade of experience scaling companies like CleanKings (national commercial cleaning) & Amos Originals (Fashion), Don leads Crittiks with the belief that profit and purpose can coexist — and that saving people time is one of the most meaningful forms of innovation.
Connect on LinkedIn
Shenik Fernando
Co-Founder & Head of Operations
Shenik leads the heart of Crittiks’ day-to-day operations, bringing structure, clarity, and speed to everything we build. With a strong background in digital operations, creative workflow design, and community-driven product strategy, he ensures teams, clients, and creators all work in one smooth, connected system. His obsession with detail and user experience drives Crittiks forward as a platform built for creators, by creators.
Connect on LinkedIn
Nirmal Liyon
Co-Founder & CTO
Nirmal is the technical backbone of Crittiks — architecting the technology that powers our automation, AI workflows, and secure platform infrastructure. With deep expertise in full-stack development and scalable SaaS systems, he transforms complex ideas into fast, reliable, beautifully engineered features. Everything from performance to stability runs through his vision.
Connect on LinkedIn
Shalik Rizni
Head of QA & Infrastructure
Shalik ensures that Crittiks performs at the highest global standards. As the lead of QA and infrastructure, he oversees platform reliability, product testing, security layers, uptime monitoring, and system stability. His rigorous approach guarantees that every feature shipped meets world-class quality — flawless, secure, and ready for scale.
Connect on LinkedIn
Thish Ariyaratne
Head of Agency Partnerships
With a background in digital marketing and client management, Thish is the bridge between technology and people. He ensures agencies and managers experience Crittiks not just as software - but as their wingman that understands the realities of their day-to-day. His mantra: clarity, communication, and care.
Connect on LinkedInThe principles that guide us
Every decision we make, every feature we build, and every interaction we have is shaped by these core values.
Time is the ultimate currency.
Every feature must give it back to the user.
Simplicity scales.
If it feels complicated, it's broken.
Build for people, not profiles.
Tools should adapt to humans — not the other way around.
Clarity over clutter.
One clear dashboard beats ten scattered tools.
Progress beats perfection.
Ship fast. Learn faster.
Community creates strength.
Our users aren't customers — they're collaborators.
Purpose powers everything.
Every workflow should make work — and life — better.